Goal Centric offers the latest advances and the next generation of buyer persona methodologies with Buyer Persona 2.0. Our principals were there at the origins of personas and were the originators of buyer persona methodologies. We bring a rich history of real world pioneering in buyer persona creation as well as their translation into our Buyer Persona Strategy Playbook Series.

While others have caught on to the power of buyer personas, written about them, and talked about them, no one else has the depth of experience in actual buyer persona development and use to formulate strategies for top line revenue growth. Goal Centric now combines its foundation in the origins of personas with its robust, real world experience helping Fortune 100 firms to create buyer personas to establish the advanced methods and discipline of Buyer Persona 2.0.

Buyer Persona 2.0 is more than just a composite of a potential buyer; it is a methodology and approach that provides senior leaders with the buyer insight edge necessary to direct executable strategies that attain top line revenue growth—an approach all senior leaders must take to succeed in the new buyer-centric marketplace of 2010 and beyond.