The Buyer Persona Strategy Playbook serves as the foundation of the Functional Buyer Persona Playbooks. We design function-based buyer centric playbooks to enable your selling, marketing, and customer service teams to meet the goals of buyers like never before. These Functional Buyer Persona Playbooks provide your organization with tools that foster repeatable behavioral success and in-house knowledge.

The Buyer Persona Sales Conversation Playbook

Using the Buyer Persona Strategy Playbook as the foundation, we add elements that turn the Playbook into a robust sales enablement tool for inside and field selling teams. We help to build the situational mapping that aligns your sales processes with that of the buyer persona’s buying process. Your sales teams will have conversation guidance so they know how to engage the buyer at each critical step of the buying process. Your sales teams will know how to help the buyer move along their process and will be viewed as the partner buyers can count on.

The Buyer Persona Marketing Messaging Playbook

Developing audience specific marketing messaging programs has become increasingly important with the growth of the internet and social media in the past decade. This Playbook empowers your marketing teams with the messaging guidance they need to reach buyers with messages that resonate. Guidance on how to provide sales-ready messaging that sales people will actually use is one focus of this Playbook. The Buyer Persona Marketing Messaging Playbook ensures that your customers will see a consistent clear message from your organization.

The Buyer Persona Experience Playbook

The buyer’s experience before, during, and after the sale allows the buyer to tell a story to others that can either positively or negatively affect customer loyalty. This Playbook is designed to map the buyer’s journey throughout each touch point your organization offers. It gives you and your customer service teams the insight they need to map touch point experiences to buyer goals. With this Playbook, you will have insightful knowledge about how to fill in the gaps of your buyer’s experience as well as create new touch points that will create the customer loyalty competitors will find difficult to match.